5 Reasons why you're too important to be neglected
A friend of mine has been 39 for the past seven years. They aren't ridiculously vain nor are they delusional or prone to chronic wishful thinking. But they are useless at managing their professional online presence. Now, I'm not talking Facebook. That's Corporate Headshot regularly updated. Yet the same effort is not expended on their professional networking sites. So their LinkedIn profile sports a pixilated selfie taken years ago by a long dead 'phone and their company website portrait hasn't been updated in years. This friend is in regular employment and they're not actively looking for a new job, so why does it matter if their profile is out of date? Teamwork : 300 million professionals use LinkedIn. Even if a few are looking for a company that sells a difficult to find widget or service, that's still a huge number of potential customers. And guess what? Your 7-year-old profile picture gets featured on the company's LinkedIn page. Great: you've j...